Sunday, February 04, 2007

New York Fall Fashion Week Interview and Preview: Jordi Scott


written by Sonia Bhalla, New York



Fashion Week! Fashion Week is here! And one always hears the buzz weeks in advance. Who’s showing what this season? Who will attend whose show? And of course, who will be debuting this season? Well I do not know who will be showing what, or who will be attending what show, but I do know of a certain someone who will be debuting her line INFAMOUS!

I had the pleasure of sitting down with the designer, Jordi Scott and her business partner Starr to discuss their debut of their line, and the start of their company. This duo of dazzling, dynamic women tell a story of a company that has been created out of spontaneity, and determination. We were sitting at cafe Sip on the Upper West Side, enjoying the free tapas, and nice warm coffee as they started telling me how the partnership came to be. Both started to smile and chuckle a bit. Supposedly it was one of those nights, where both had a fair amount to drink and on a whim decided to start a fashion company together. Their business plan was chalked out in one week and as people usually say:"the rest is history!". Jordi has the design talent, and Starr has the savvy business mind.

So what can one expect from INFAMOUS? The line reflects Jordi and Starr's outlook on life and their personalities. Fun, edgy, versatile, glamorous -- dressing to get noticed. They just want to bring fun back into fashion, something which they feel is lacking in the marketplace -- something that is fun, daring, something with pizazz. But above all, their number one mission is to produce well constructed clothing at an affordable price. They want to create pieces that will stay in one's closet for more than just one season. It seems to me these days, that clothes can be so frivolous and dainty and there is more weight on the cheapest cost of a product for a company as opposed to the detail of construction. As a result, quality is compromised. But Jordi and Starr are determined to make quality fashion, even if it means that they do not make as much profit as their competitors as they are manufacturing their pieces locally in the US and not sourcing from overseas, as most companies do.

So even though I have not seen any of the clothing, or even have the slightest idea of what colors, or sillhouettes I might be seeing tomorrow evening at the runway show which will be held at Arena here in Manhattan, just one block away from the official New York Fashion Week site, Bryant Park, Jordi and Starr are such magnificent people, that one would just naturally want to go and see their show. It makes one curious, what a former Betsey Johnson designer/t-shirt designer and a global nomad/japanese street fashion fan will come up with for their first show! Here online at Fashion Comments, I will let you know my thoughts on their debuting show, so check back for more details.